The Challenge

Go Store It Self Storage is a rapidly growing self-storage company with locations across the U.S. As the business expanded, its website struggled to keep pace. A rigid development structure and dependence on third-party developers made even routine updates difficult, while the connection to the third-party CRM added another layer of complexity. What began as a website update quickly became a larger challenge: creating a digital platform that could support the company’s growth while improving the customer experience and giving the internal team greater control.

Our Approach

LIMB audited the existing site structure and back-end workflows to identify where Go Store It’s team was experiencing platform friction and pinpoint where users needed a clearer path through the site.

1. Built a completely custom CMS theme to eliminate reliance on bloated premade themes and plugins.
2. Developed a custom location breadcrumb and permalink structure to preserve the existing URL hierarchy and protect SEO.
3. Designed a custom page builder, to give the internal team a simple, flexible way to create site-wide pages that automatically adhere to brand guidelines.
4. Integrated the Google Maps and Places APIs to support dynamic, interactive location pins across the site.

The Outcome

LIMB transformed Go Store It’s website into a more intuitive, scalable digital experience built around how customers actually search for storage, including location and property features. Just as importantly, the new CMS system gave the Go Store It team greater control over content and new pages without relying on a developer for routine updates. The impact was significant: active website users more than doubled, while the flexible platform created a stronger foundation for the company’s continued growth.